Hyundai Motor has been ranked among the highest valued brands in the world once again, according to the latest rankings published by global brand specialist Interbrand.

Hyundai’s global brand value has grown 3% since 2017 to a company record high of USD $13.5 billion. This result successfully places the company in a top 40 Best Global Brands position for the fourth year in a row. The company is ranked the world’s 36th most valuable brand in challenging conditions of many global markets.

Hyundai New Zealand General Manager, Andy Sinclair says, “Hyundai Motor is establishing itself as a leading force in the future of global mobility. The company is innovative and creative, and continues to meet the needs and requirements of our customers through development and implementation of new vehicle functions, such as electrification, connectivity and autonomous driving.”

Hyundai Motor maintains sixth position in the global automotive rankings. This follows a period of exponential growth for the company, which has seen a four-fold increase in brand value since 2005.

Sinclair adds, “It’s great news that Hyundai Motor have been ranked among the highest valued brands in the world for the fourth year in a row. It comes as a result of Hyundai’s investments in future mobility initiatives, as well as its commitment to continuously grow the brand. Hyundai’s ability to adapt rapidly to market changes, without foregoing its core values, is what inevitably adds value for the businesses.”

“Hyundai Motor has grown so rapidly as a global automotive powerhouse, it’s easy to forget that Hyundai New Zealand is 100% kiwi owned and each and every one of our Hyundai dealerships are 100% NZ operated, meaning we get the best of both worlds – the benefits of global investment, research and development, combined with local commitment and understanding.”

Hyundai has achieved a significant number of major automotive industry milestones, including creating the world’s first dedicated hydrogen-powered SUV, NEXO, based on advanced fuel cell technology. Hyundai’s eco-car line-up also includes the new Kona Electric, and the IONIQ, which showcases the company’s pioneering spirit in the field of future mobility. With its progressive models Hyundai offers the broadest range of eco-powertrains in the industry.

Hyundai continues to focus on developing technological innovation to expedite achieving the company’s future mobility vision. This includes advanced research through Project IONIQ and open-innovation through collaborations with external parties such as Cisco, Baidu Inc., and SoundHound Inc. This is combined with strategic investments in future technologies such as electrification, smart cars, robots and artificial intelligence, and future energy.