The Innovators: Planting a Seed

“No one was looking at quinoa on a commercial scale in New Zealand at the time" - Dan Cottrell

Planting a Seed

Increasingly seen as one of the world’s great super-foods, consumer demand is growing fast for quinoa and Taihape couple Dan and Jacqui Cotrell are among a handful of New Zealanders responding to the challenge. When the couple were travelling in South America, they saw strong similarities between landscapes in Peru and Bolivia and those of the North Island’s Central Plateau. “We saw so much quinoa grown there that we thought maybe we could grow it at home....the more we looked into it, the more excited we got,” Dan says. “No one was looking at quinoa on a commercial scale in New Zealand at the time".

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