Back in 1990 we established a Global Design Center in Fountain Valley, California. It was a deliberate move to ensure those leading Hyundai design into the future were close to, and influenced by, the leading edge of technological design. The Center was orientated to global trends - drawing inspiration from major cities and organisations in the US, Europe, Japan, China and India. It was later joined by a European design headquarters in Rüsselsheim, right at the heart of the European automotive industry in Germany.
It worked. Today, Hyundai automotive design is some of the most creative and admired in the world. Here’s how we go about it: