MEDIA CENTRE

Hyundai Motor Makes an Amazing Connection by Sending 'A Message to Space'

A Message to Space 1

Hyundai Motor has used the brand’s ‘New Thinking’ approach to connect the most distant of families, setting a novel world record in the process. When the daughter of an astronaut on the International Space Station had a special hand-written letter to send to her father, Hyundai Motor found an ‘out of this world’ way to share her message.


The newly launched campaign, entitled ‘A Message to Space’, revolves around a 13-year-old girl from Houston, Texas whose father is an astronaut and often away on space missions for many months at a time. Hyundai Motor conceived of a way for her to stay in touch with her father while he is gone by writing a personal message in giant lettering, big enough to be read from space.


Using the Delamar Dry Lake, Nevada, US as a blank canvas, Hyundai Motor dispatched 11 Genesis cars to write an epic message covering an area more than one and a half times that of New York City’s Central Park. Capturing the message from his daughter, Stephanie, from the International Space Station, the astronaut was able to demonstrate the enormous scale of the mission.


Measuring 5.55 km2, the creation has been officially recognized as ‘the largest tire track image’ ever by Guinness World Records, proving that distance is no obstacle for Hyundai when uniting loved ones.


Describing the brand’s philosophy of caring for its customers, Scott Noh, Head of Overseas Marketing Group, Hyundai Motor Company said, “Keeping in line with Hyundai Motor’s corporate vision of being a ‘lifetime partner in automobiles and beyond’, the campaign highlights our philosophy of caring for customers through emotional interaction and becoming a brand beyond simply a means of transportation. Although sending a message to space with our Genesis cars was not an easy challenge, it enabled us to demonstrate our caring vision to our customers.”


Experts from Korea, Europe, and the United States gathered to successfully deliver the ambitious project. Firstly, the team had to identify optimal locations based on numerous geographical and meteorological factors. After several expeditions to various locations, and analyzing global weather data, Delamar Dry Lake in Nevada was selected as the most optimal destination.


The whole event proved challenging and required a vehicle with outstanding engine performance, precise handling, a proven powertrain, and excellent driving stability to cope with the rough surface while creating the elaborate message. Perfect synchronization was required to perform the tire track writing, so the team decided that the Hyundai Genesis was the ideal automobile for the challenge. You can view the video below.

A Winning Wicket: Hyundai New Zealand Supplies Official Fleet of 94 Vehicles to ICC Cricket World Cup 2015

ICC VIK handover

Hyundai Motor Company is the official automotive partner of the ICC Cricket World Cup 2015 which is being jointly hosted in Australia and New Zealand. Hyundai New Zealand has this week provided a 94 vehicle fleet to be used during the ICC Cricket World Cup 2015. This fleet includes the Santa Fe, New Zealand’s favourite Diesel family wagon, the ix35, New Zealand’s number one selling small SUV, the iMax van and the i40 wagon.

The ICC Cricket World Cup will be held between February 14 and March 29 in seven cities in Australia and seven cities in New Zealand. New Zealand will stage a total of 23 games in Auckland, Hamilton, Napier, Wellington, Nelson, Christchurch and Dunedin. The Hyundai fleet will be used by ICC officials, referees, staff and organization executives throughout the tournament, with the iMax to be used as the team car.

Hyundai New Zealand held a ceremony at Auckland’s Milford Beach on the 7th February to mark the handover of the vehicle fleet. This ceremony was attended by Hyundai New Zealand officials and ICC executives. Campbell Jamieson, ICC General Manager - Commercial, attended the ceremony and said “We are absolutely delighted that Hyundai is supporting the ICC Cricket World Cup in New Zealand. The ICC is proud to partner with a global automotive leader and we look forward to using the fleet throughout the tournament period”.

As part of Hyundai’s partnership with the ICC Cricket World Cup 2015, Hyundai New Zealand also hosted a beach cricket competition to encourage families to spend quality time together over the summer months. Competitions were held at four beaches around New Zealand: New Brighton Beach, Christchurch; Tahuna Beach, Nelson; Petone Beach, Wellington; and Milford Beach, Auckland.

 “We hope that our beach cricket campaign helped bring families together as they celebrated the summer of cricket in anticipation of the ICC Cricket World Cup 2015. Cricket is New Zealand’s summer sport and, as the official car partner, we are proud to contribute to a momentous event that brings so many people together from around the world” said Hyundai New Zealand General Manager, Andy Sinclair.

Hyundai New Zealand is also running a competition from mid-February to mid-March where customers can go into the draw to win a trip to the highly anticipated cricket final in Melbourne. All they need to do is test drive a Hyundai.

In 2011 Hyundai signed a five-year deal with the ICC to become the first official car sponsor. The agreement covers the ICC World Twenty20, ICC Champions Trophy, and ICC Cricket World Cup. The partnership is part of Hyundai’s efforts to expand its global sports marketing activities.

Paddon to lead Hyundai Mobis World Rally Team

i 20 wrc three quarters front

Hayden Paddon will lead the Hyundai Mobis World Rally Team for the rest of this year’s World Rally Championship with co-driver John Kennard in their i20 WRC car.

The team, which is supported by Hyundai-Mobis, a subsidiary of Hyundai Motor Company that supplies Hyundai’s global production & genuine spare parts requirements, will run alongside the same i20 WRC cars driven by Thierry Neuville & Dani Sordo.

Geraldine’s Paddon and Kennard from Blenheim will compete in all 12 remaining rounds of the WRC starting at the Rally of Sweden, which gets under way from Karlstad in central Sweden, next Thursday, 12 February.

The team’s official test driver Kevin Abbring of Sweden will also take part in at least four WRC rounds for the Hyundai Mobis World Rally Team during 2015 in a fourth car.

Despite rallying with two separate team names in 2015 – as was the case last season – Hyundai Motorsport will manage all cars from the same operational base in the event service parks, and with the same skilled team of engineers and mechanics.

“We are pleased to name Hyundai Mobis as the primary partner for our other team, as we prepare to run three cars from Rally Sweden,” said Team Principal Michel Nandan.

“The new team will run in parallel to the Hyundai Shell World Rally Team, with cars for Neuville and Sordo for the rest of the 2015 season,” said Mr Nandan.

“The Hyundai Mobis team will allow some of world rallying’s’ rising stars – Paddon and Abbring - the chance to showcase their talent on a competitive stage, something we as a WRC manufacturer take very seriously.”

Paddon’s 2015 WRC campaign is being supported by Hyundai New Zealand, and its dealer network.

Tucson to debut at Geneva Motor Show

All New Tuscon Teaser 05 02 15

Hyundai’s new Small SUV, the Tucson will debut at next month’s Geneva Motor Show in Switzerland.

A design sketch and video hints at a bold and athletic SUV presence, with the return of the global Tucson badging underlining the significance of the new model. The Tucson will replace the ix35 (New Zealand’s No.1 Small SUV in 2014) Small SUV in New Zealand later in the year.

"Our new Small SUV will be a big step forward for the Hyundai brand globally,” said Peter Schreyer, the President and Chief Design Officer of the Hyundai Motor Group.

“The All-New Tucson has a bold and athletic presence and a proud stance. Its design is characterised by flowing surfaces, bold proportions, sharp lines and most important our brand signature hexagonal grille."

The strong, sporty SUV appearance is enhanced by the upright silhouette and sleek character line. At the front, Hyundai's distinctive chrome-framed hexagonal grille is connected to the headlamp clusters creating a powerful impression.

With more than one million SUV sales in Europe since the introduction of the first Santa Fe in the early 2000’s, Hyundai has established its credibility in the SUV segment. The Santa Fe has also been the top selling diesel SUV and diesel passenger vehicle in New Zealand for the last four years.

Follow the link below to access the teaser video, showing the creation of a first design sketch of the All-New Tucson including a design insight from Peter Schreyer:  https://www.youtube.com/watch?v=iBb1ACqmacM

The public world premiere of the All-New Tucson will take place during Hyundai Motor’s press conference at the 2015 Geneva Motor Show, Hall 1 on 3rd March 2015.

Sonata awarded five star safety rating

Hyundai Sonata

Hyundai’s just launched mid-sized sedan, the Sonata, has gained a five star safety rating from ANCAP (Australian New Car Assessment Programme).

“The Sonata continues the brand's strong safety mantra earning a 5 star ANCAP safety rating for all variants,” said Lauchlan McIntosh, the Chairman of ANCAP.

"The new Sonata brings excellent all-round safety to our market having cleared the higher hurdles demanded by our 2015 assessment requirements," he said.

To meet the latest five star rating, vehicles have to have a higher level of active and passive safety features than was required two years ago.

The all new Sonata's Electronic Stability Control (ESC) system helps maintain control of the vehicle during critical situations by comparing the driver’s intentions with the vehicle’s behaviour and controlling the Anti-lock Braking and Traction Control Systems (TCS) accordingly to take corrective action.

With an advanced 6-airbag system, the Sonata’s technology promotes maximum safety and accident prevention. Additional standard features include Hill-Start Assist Control, Blind Spot Detection, active height adjustable head restraints and front seat belt pretensioners and load limiters with height adjustment.

There are also front and rear crumple zones, side impact beams and bars, child seat anchor points and child safety rear door locks, dusk sensing headlights and rain sensing front wipers, reversing camera and front and rear parking sensors.

ANCAP is supported by all Australian and New Zealand motoring clubs, the Australian Government, the New Zealand Government, Australian state and territory governments, the Victorian Transport Accident Commission, NRMA Insurance and the FIA Foundation.