Back in 1990 we established a Global Design Center in Fountain Valley, California. It was a deliberate move to ensure those leading Hyundai design into the future were close to, and influenced by, the leading edge of technological design. The Center was orientated to global trends - drawing inspiration from major cities and organisations in the US, Europe, Japan, China and India. It was later joined by a European design headquarters in Russelsheim, right at the heart of the European automotive industry in Germany.
It worked. Today, Hyundai automotive design is some of the most creative and admired in the world. Here’s how we go about it:
Local trends and consumer lifestyles from around the world are studied, helping to inspire original images and concepts.
If a concept stands out, the idea takes more solid form through sketching and rendering.
After rendering, a design is selected and a 3D clay model is made to scale and assessed for further development.
The design is recreated via a computer-generated 3D image. This can then be easily manipulated to assess design and aerodynamics.
A 5-axis CNC milling-machine creates a life-size model of the car which is then completed by the artistic and precise hands of modelers.
Fresh design and use of materials play a big part in how we feel about a vehicle. At this stage, innovative materials, designs and colors are evaluated to bring the vehicle to life.