Hyundai - Favourite TV Commercial (Santa Fe kids)

The Fair Go team presents the viewer’s choices of the best and worst advertisements on television, and judges the best ad made by Secondary School students around the country.  New Zealand’s favourite new TV commercial for 2006 was the Hyundai ad with the cute toddlers heading to the surf in a Santa Fe SUV.

 An AdMedia survey, undertaken by TNS NZ, shows the ad received almost double the rating of any other commercial launched in 2007 and rated Santa Fe the most-liked advertisement. Media sources say the rating is remarkable in a cluttered advertising market of that year.