Hyundai - Sexiest Car Company

In a special recognition award, Hyundai was honoured as NBR’s Sexiest Car Company of the Year, for its marketing and promotion, and for its appealing product line-up.

 "From its "The Wayward Wind" TV commercials with the infant surfer picking up his girlfriend in a Santa Fe, and the various spin-offs of that creative theme, to the way the company offers a diesel option in every vehicle product it offers and ensured that electronic stability control programming has been standard in every new Hyundai for added safety, this company has very much gone the extra mile for the New Zealand vehicle buyer. It is the sexiest car company in New Zealand right now" said Peter Gill, motoring writer for the NBR.